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Portsmouth opens Purple Door online

The Purple Door Careers and Recruitment website is central to the delivery of careers employability services offered at the University of Portsmouth, where there is increasing demand for 24/7 access to information and advice on career and employability issues from students and graduates.

Following consultation with students, graduates and university staff, a new website was developed consisting of:

• a new structure with clear and simple navigation;

• a variety of media, which makes the website more visually engaging;

• high-quality content that is broken down into digestible 'bite sized' chunks of information;

• language and motivators that appeal and draw students and graduates to the site;

• interactive downloadable resources;

• a platform for students and graduates to engage with Web 2.0 technologies including Facebook, WordPress and social bookmarking;

• up-to-date headline news and updates displayed in a scrolling window;

• clear links to the Portsmouth Centre for Enterprise, Faculty Placement Offices, Research and Knowledge Transfer Services and Student Finance.

Evidence of effectiveness and success


Feedback and comments from students, graduates and visitors have been very positive and have directly influenced plans for the development of the Purple Door Careers and Recruitment Centre. The expectations of, and offer to, visitors to the centre will be consistent with the website: students and graduates will be able to navigate their way easily to take advantage of the full range of services with a combination of independent activities, interactive resources, events and one-to-one support, either in person or online.

Visit Purple Door Careers and Recruitment


• Winner - AGCAS 2011 Award for Excellence: Website


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Tags: University of Portsmouth case studies website ICT web 2.0 University

Created on: 17 November 2011

Last updated: 06 January 2012


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