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TARGETjobs Breakfast News: Graduate recruitment and the labour market

AGCAS was represented at November's TARGETjobs Breakfast News in London by board member Stephen McAuliffe, Director of the Careers and Employability Service at The University of Nottingham.

This is Stephen's report:

"28,000 calories have passed since the first TARGETjobs Breakfast News and the well-trodden formula remains relevant and interesting. This session, on 24 November 2011, focused upon the changing nature of recruitment. The session started with Bryan Finn delivering a comprehensive analysis of the macro-economic factors currently affecting graduate recruitment. He paid special attention to the relationship between GDP and job vacancies and noted that, despite rising unemployment, there continues to be a differential between graduate levels of unemployment and non-graduate (higher) levels of unemployment. We also noted how the vacancies were changing, with substantial decreases in the third quarter of 2011 in banking and finance, transport, health and social services and hospitality. At the other end of the spectrum, with over a 20% increase, was professional and scientific as well as IT and communications.

Open for 11/12 entry

We then heard from Claire Adams, in her new role at AGR, giving us a snapshot of graduate recruiters' perceptions of their relationships with students. Importantly for services, 32% of those responding to AGR's survey said they had not yet met their goals for the 2011/12 graduate recruitment round. For effectiveness they recognised on-campus activity, but certainly there was a trend to consider more virtual engagement.

Recruitment 4.0

This virtual engagement tied together the final two speakers: Tom Chesterton from Work Group and Roger Jones, the University of Roehampton. They both moved around a theme associated with employers finding, engaging and recruiting ‘the best' undergraduates.

Tom picked up on the idea that actually engagement was coming full circle with Recruitment 1.0 being pre-19th Century word of mouth and connection recruitment, followed by marketing and ‘push' recruitment and then finally building ‘talent communities' online based around company information and immediate recruitment. However, he argued there is the emergence of Recruitment 4.0 that is a mirror of 1.0 using the new technology - drawing parallels with industry and social media to engage with individuals on a general basis (and as a result benefit recruitment). He saw this as the 're-start of interactivity'. 

Roger Jones spoke about the changes in Roehampton, where virtual media is used to engage with students. He highlighted how companies were developing similar sophisticated approaches and how these changes were about engaging more effectively in more ways.

In all it was an enjoyable breakfast (!) and, more importantly, an informative one." 

Stop press

The theme of Changing Trends in Graduate Recruitment will be picked up at January's AGCAS Heads of Service Conference 2012 in an employer panel session, which is open not only to heads of careers and employability services but to anyone with an interest in graduate recruitment and employability. Find out more and book your place.


Download the November 2011 TARGETjobs Breakfast News presentation

Tags: graduate labour market LMI TARGETjobs Sector AGCAS

Created on: 25 November 2011

Last updated: 23 January 2013

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