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Coaching complements University of Sunderland provision

The University of Sunderland's Careers and Employability Service identified a need to improve students' confidence and better prepare them for graduate selection processes. Feedback for the new coaching service is very positive and demand is expected to grow.

Commitment to quality

The service has a key role in enhancing the overall student experience and supporting the 'life-changing' mission of the university through its provision of broad ranging careers education, information, advice and guidance (CEIAG), work experience opportunities, job search support, employer contacts and graduate vacancies. However, as part of the service’s commitment to continuous quality improvement, and using staff, student, and employer feedback, it identified a gap linked to the need for specific interview coaching, preparation for graduate selection processes and, most importantly, opportunities for students to increase their self-confidence and self-promotion/marketing techniques.

Anne Burlinson, Head of Careers and Employability Services, said:

"Using additional funding for the delivery of a pilot programme and associated evaluation activities, we have now established a full-time, core careers coach post, which supplements and further develops our range of provision and works collaboratively with careers advisers, work experience staff, employers and, increasingly, faculty staff providing practical, customised, up-to-date interview coaching support for students.

User feedback has been extremely positive, our students are more confident in undertaking their job applications process and their aspirations and self-belief has been broadened/improved – factors that are of prime importance for our student cohort in the current economic climate and the competitive graduate market.

We foresee the demand for coaching interactions, which are additional to and build upon the guidance activities, will become greater and even more important for students linked to increased fees, the need for value-added experiences and accurate, effective and targeted CEIAG provision and support."

Tags: career coaching University of Sunderland University Sector million+

Created on: 24 January 2012

Last updated: 03 February 2012

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